LITTLE BIG IDEA
ORIGIN ‘LITTLE BIG IDEA’ COMPETITION CAMPAIGN (2020)
Little Big Idea - 60” TVC
Each year, Origin Energy runs a national competition to find the big, innovative ideas that’ll shape the future, from the little, creative kids who’ll be living through it.
Typically, the competition website is used as a submission tool for entrants, but Little Big Idea isn’t just a competition. It’s a sponsorship of young minds. To increase our odds of finding the most innovative ideas from these young minds, we needed to help them unlock their full potential. So we transformed the campaign microsite into a full-on Inspiration Station - a fun, interactive and engaging online platform designed to help step kids through the entire innovation process.
